- Conducting market analyses and forecasting market potential, developing brand strategies...
- Reviewing the company's product portfolio and realising the most appropriate product market positioning to maximise revenue potential.
- Conducting market/customer surveys.
- Identify target segments and target groups.
- Creating segmentation models, identifying key characteristics for each segment and determining the segment's wants and needs.
- Prepare competition analyses.
- Analyse and review pricing models and select the most appropriate strategies to increase revenue and profitability.
- Increasing the effectiveness of marketing investments by identifying the needs and benefits of marketing investments.
- Aligning product strategies with channel strategies, analysing the operating costs of each distribution channel in the market and evaluating the correct pricing of products or services within these channels.
- Identify the right combination of distribution channels to ensure the successful introduction of a new product or service to the market.
- Developing a consistent and sustainable sales process to create a more effective sales force, defining, creating and implementing performance measurement criteria for the sales team.
Conducting market analyses and forecasting market potential, developing brand strategies...